Category Archives: Marketing

Current Business Marking Issues

Management lessons to learn from ‘Star Wars’

A case study in how not to run a Galactic Empire, or your team for that matter 20Th Century Fox Darth Vader’s impatience with subordinates’ mistakes led to a culture inside the Galactic Empire that hurt team building. Oh, and … Continue reading

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Workplace Privacy Issues begin to recede as the ‘Open Workspace’ revolution dawns.

Today’s modern work force is submitted to an unending barrage of activities that test the limits of personal privacy in exchange for the privilege of working for in an employer. Employees struggle with the limits they can reasonably expect privacy … Continue reading

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The Biggest Accounting Mistake Entrepreneurs Make

Mike MichalowiczAuthor of The Toilet Paper Entrepreneur, Toilet Paper Entrepreneur Recent posts June 10, 2011 When it comes to being an entrepreneur, it’s probably reasonable to say that you have a talent or passion for something and that you have … Continue reading

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Flying Blind? Search Marketing Metrics

Gord Hotchkiss Expert Author Published: 2004-06-02 At the beginning of the Balanced Scorecard, a book on the new generation of performance metrics, authors Dr. Robert Kaplan and Dr. David Norton present an analogy to drive home their case. They ask … Continue reading

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Financial Management Comparison: Pepsi vs. Coke

Coca-Cola had strong sales in the fourth quarter of 2009 reporting at $7.51 billion, compared with the $7.13 billion the previous year. The most recent quarterly numbers met analyst estimates for 2009 put earnings of 66 cents a share, placing … Continue reading

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Marathon Gas & Oil Production Operations

Introduction The marathon gas and oil exploration company focused on the production of liquid hydrocarbons and natural gas worldwide. Some of the existing core production areas consist of the North Sea, US and Equatorial Guinea. Other areas of interest are … Continue reading

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Outside influences to drive innovation:

Herman Miller’s, current CEO Brian Walker approaches marketing by trying to solve a problem area in relation to the environment in which the product will be used. Walker attempts to find ‘a fresh perspective on existing or emerging problems’. (Boone, … Continue reading

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Amazon E-Business Model

Amazon Growth Amazon.com is considered the foremost bookseller online because it specializes in customer orientation. Amazon.com serves about 7 million customers per year. Books represent the core business interest of Amazon.com and its specialization, or rather customization, to each and … Continue reading

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How CFOs Can Drive Innovation

Innovation is sometimes one of the most difficult areas for companies to master. In this interview, Vijay Govindarajan explains some innovative ways of thinking and offers CFOs some advice on how they can succeed and become leaders in this crucial … Continue reading

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The Benefits of Branding

Challenges of Branding According to Winer (2004), the unique challenge to a branding campaign is that it must create expectations of quality, provide risk reduction, and elevate prestige of the product. This is done in the way that the branding … Continue reading

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